First the good news.
50 percent of all new car buyers in the United States are women.
Think about that. 50 per cent. That’s far more than what’s been projected in media campaigns put out by those car companies.
And think about this - women are involved in about 80 percent of new car buying decisions.
It’s almost as if every woman in America was a car expert!
Sigh, if only someone could tell this to the car insurance companies, maybe women would get a better deal and a smarter one at that.
The emerging importance of the role of the woman buyer in US has led to a dynamic scenario in car engineering. If one were to look at the recent innovations in car design, on specifics like child safety, one could safely assert that the credit goes to car savvy women consumers.
Guess what’s most popular with women? Cross and sport-utility vehicles are more popular with women. Here’s what makes a woman’s heart beat faster: price, safety, cargo and interior space, fuel economy and above all, family-friendliness. Isn’t that kind of cute, and poles apart from men, who are looking to press on the accelerator – and just go!
Brilliant list, that one. Now if only women could add car insurance to that master check list, there would be so much more to gain.
The challenge is for women to smarten up by studying what they are going to buy before they walk into a dealership. Chances are that way you will walk out with a far better deal, than if they walked in unarmed and uninformed. Scout the net, sites like this and trusted women auto blogs like wheels and heels to get all the tips you need. Ask around. There are new women friendly car dealerships. Even women friendly car insurance companies – and deals. For long, women have been the butt of car jokes, but the honest truth is they make wonderful drivers. They are as safe as safe can be. True, they may not make racy pacy formula one drivers, but car insurance companies want to keep as safe a distance from formula one wannabes as possible.
Car manufacturers are doing their part in wooing the enlightened woman car buyer. For example, Kia and Hyundai offer long-term, all-inclusive warranties with twenty-four hour roadside assistance and complimentary scheduled maintenance.
So happy car buying. And happier car insurance buying. The more you know, the more power to you.
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